ABOUT US

 

 OUR MISSION

At Cordova, we believe that life is beautiful and adventurous. Our craft is designing tailored ski and après ski apparel for women who love to explore rich, illustrious environments, and like to feel beautiful while doing it. Our designs are reflections of the women who wear them - empowered, inspired, classic, and confident. 

Cordova is grateful for the snowy environments that bring about our wildest imaginations and greatest adventures. We believe that preserving these environments means preserving the opportunity to enjoy the moments we spend in them. Cordova’s textiles are BlueSign certified; our fabric and trims are responsibly sourced from local artisans in both Switzerland and the United States. Our designs are manufactured in a family run factory in British Columbia.  Cordova and the partners that help bring our designs to life, strive to create a better, more adventurous, future for generations to come.   

THE STORY

The concept for Cordova was imagined on the slopes of Sun Valley, Idaho, only a couple days after Jane and her husband, Cody were married one snowy evening at the iconic, Roundhouse Lodge. The following bluebird days were spent skiing together and discussing the possibility of bringing the Cordova concept to life.

Out of a desire for a more tailored and feminine ski outfit with personality, Jane began making her own ski ensembles that impressed on and off the hill.  After all, Jane’s motto is: “the outfit is half the fun.” 

Over the course of the following year, Jane dove deeper into the history of ski fashion, traveling to industry fashion shows in Europe and North America, and building the foundation for what would become, Cordova.

Jane hired Jordan Elizabeth Hawley, as Cordova’s Lead Designer and the two hit the ground running.  Together, they have worked tirelessly to bring you beautifully tailored ski and après ski suits that we have only dreamed of, until now.

 WHAT’S IN A NAME

Overlooking the little town of Cordova, Alaska, the birthplace of my mother and oldest sister, Erika, is a mountain called Mt. Eccles. When the snow melts every summer, a patch of snow remains in the shape of a woman dancing in a long dress. The locals refer to her as ‘The Lady on the Mountain’. When my mother was a child growing up in Cordova, she was convinced that one day she would know the lady on the mountain.  

After Erika, my oldest sister, passed away on a mountain side in Colorado one snowy night in 1998, my mother looked upon the lady on the mountain and thought perhaps, it was her daughter all along. Erika was a free-spirited, wild hearted, lover of the mountains. In essence, our name and logo embodies that story and in many ways, is a tribute to some of the most powerful and inspiring women in my life. 

- Jane Alexandra Seim